Be an Anomaly.
Be brilliantly outstanding.
ANOMA means “ILLUSTRIOUS” in Sanskrit meaning “BRILLIANTLY OUTSTANDING”.
We believe that every one of us is brilliantly outstanding in our own ways. we want to create products that help you be and feel Brilliantly outstanding!
I truly believe that we are the sum of the places we’ve lived, the people that we met, and all of the experiences we’ve had. Being South Asian, raised in the Middle East, and now living in the US, I’ve seen identities and the expression of those identities take many forms, but I want to be part of a community where expression isn’t dictated by race, gender, sexuality, etc, but simply our desire to express it, freely. It is important for me to create a brand that cherished in everyone with no judgment and so much warmth.
I wear makeup to express who I am and everything I’ve lived through and I want I everyone to have the ability to define and redefine beauty for themselves.
Together as “ANOMALIES” we can redefine beauty for ourselves.
- Sai Menon, CEO
Beauty is political and personal. Trying to figure out what beauty means to me was a lonely journey. The lack of inclusivity and options in the industry and not much guidance from my community left me lost and confused. But, I became obsessed with figuring it out.
I don't think this journey of self discovery should be a solo trip. We want to know others are on it too, share stories and connect. I want to create a beauty village, a safe space for everyone to engage and learn, and leave a legacy.
- Anjana Raj, CCO